Why Did Michael Stelzner Work Like a Mad Man Over the Holiday Break?
Learn how you can improve your white paper copywriting skills — and grow your freelance business — by attending the first ever White Paper Success Summit.
Michael Stelzner sees a need . . . and fills it
A few months ago, my colleague Michael Stelzner (*the* go-to guy who knows anything and everything
about white papers) taught hundreds of freelance copywriters how to market their services at his online copywriting summit.
According to Mike, lots of people wanted to know how they, too, could make thousands of dollars writing white papers. (Michael says he didn’t hide the fact that he makes $7500 per paper and usually runs four projects each month.)
Because of the response, Michael had planned on offering a white paper event for freelancers in the spring of 2009. But the economy caused him to rethink things. Nobody could have imagined how many businesses would end up suffering from the recent economic fallout.
“It became immediately apparent to me that waiting until the spring to offer a white paper event for freelance writers would be too late,” says Michael. “Let me explain why.”
“You see, back in 2002, just after the last major stock market crash, white papers took off as super-powerful marketing tools for businesses. Why? Because businesses needed resources that would help them sell under the radar to customers who were frankly resistant to spending any money.”
According to Mike, smart businesses were achieving amazing success with white papers. So much so that literally overnight, thousands of white papers were being produced to generate leads and help businesses stand out.
Today we are at the front end of the very same pattern that occurred in 2002, but the need is even bigger!
Why Michael worked non-stop all through the holiday madness
To meet this need, Michael put together the best panel ever on creating marketing white papers. He’s calling his brainstorm the White Paper Success Summit 2009 and his goal is to empower freelance writers to create white papers that help businesses achieve success.
Michael is a great guy and really knows his stuff — I know, because I interviewed him for the definitive MarketingSherpa reports on white papers, read his book, Writing White Papers, and have been a guest on his hugely popular teleclass series.
And, because this is a recession and you need to watch your bucks, Michael has made this White Paper Summit *very attractive* for freelancers.
First, you’ll save huge dollars by not having to pay for airline tickets, hotel costs, or other expenses because the entire White Paper Success Summit is being held online.
Second, if you register now, you’ll save 40% off the regular admission price.
You have nothing to lose and everything to gain. Register for the White Paper Success Summit today!





